Text type · Post or comment
The blog
Personal voice, invite interaction
Word count
~250 or ~400 words
Register
Informal to semi-formal
Title
Post only (not a comment)
Key feature
Personal, invite comments
Layout
Username
Date / time
Title– post only – attention-grabbing
Introduction– ~50 words – hook the reader, introduce topic
Body paragraphs 1–3– ~50–80 words each – one bullet point per paragraph
Conclusion– ~50 words – wrap up + invite readers to comment
Do’s and don’ts
Do
- Write in a personal, engaging voice
- Share personal experiences and opinions freely
- Address the reader directly ("you")
- Encourage readers to comment (blog post)
- Reference the original post in your opening (blog comment)
- Contractions are OK (don't, I'm, it's)
- Be original and show personality
- Shorter paragraphs work well here
Don’t
- Don't write like a report (too formal)
- Don't forget to invite comments (blog post)
- Don't forget to reference the original post (blog comment)
- Don't be rude or offensive – remember it's public
- Don't use academic phrases like "It is widely believed that…"
Weaker
“One should carefully consider the various advantages before deciding to take a gap year.”
Stronger
“I used to think a gap year was just an expensive way to put off real life. Then I took one, and it changed my mind.”
Why it matters: Blogs work through a personal, informal voice with contractions and a short story. Formal phrasing like one should consider is formal register dropped into the wrong text type.
Key tip · For a blog COMMENT, your very first sentence should refer to the original post, ideally by name: "Hi Jeff, I stumbled across your blog on overtourism and it really made me think…"
Download this guide (PDF) ↓A clean, printable PDF of this whole guide, ready to revise from on paper.
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